Business signals. Read the event in context.
Understand how role changes, hiring context, and company milestones affect an account research question. Explore a worked example that separates an event from its observation and verification.
ILLUSTRATIVE EVENT
Explore company data- Company
Forma Labs · forma.example
- Event type
New job listing
- Role
Platform engineer (fictional)
- Event date
Not provided
Context before conclusions.
What changed? Which company does it concern? When did it happen, and when was it observed? A useful signal should keep those questions close to the evidence.
Explore company dataA change has more than one clock.
The moment something happened is different from the moment a source was observed. This illustrative hiring event keeps both unknowns visible instead of inventing a date.
Platform engineer listing
Forma Labs · forma.example
- 01
The event happens.
A role is published in the proposed example. Its actual publication date is not provided.
event_atnull - 02
Evidence is observed.
A future system would record when it saw the source. No source has been observed here.
observed_atnull - 03
The context is reviewed.
Confirm the company, source, and timing before treating the event as a useful research lead.
review_statusunverified
A newly observed listing may describe an older opening. Without an event date, its age stays unknown; it should not be labelled “new today”.
The anatomy of a useful signal.
Proposed event fields for a future Signals product. There is no event feed, watchlist, notification, or monitoring service behind this page.
entity.domainILLUSTRATIVE EVENTstring
forma.exampleThe company this illustrative event refers to.
Keep in mindA source mentioning a company is not enough; the event must be resolved to the intended entity.
event_typeILLUSTRATIVE EVENTevent category
job_listingThe kind of change being described: a fictional new job listing here.
Keep in mindEvent categories and supported coverage are not a released contract. A listing does not establish a hire or buying intent.
event_atILLUSTRATIVE EVENTtimestamp | null
nullWhen the underlying event happened, if its source establishes a date.
Keep in mindUnknown in this concept. Do not use discovery time as a substitute for the event date.
observed_atILLUSTRATIVE EVENTtimestamp | null
nullWhen a system observed the evidence supporting the event.
Keep in mindNo live observation occurred. A recent observation alone would not mean a recent event.
source_referenceILLUSTRATIVE EVENTsource reference | null
nullA reference that lets a reviewer return to the underlying evidence.
Keep in mindThe fixture has no live listing. Production source retention and permitted uses still need to be defined.
review_statusILLUSTRATIVE EVENTreview state
unverifiedWhether the event and its company context have been checked.
Keep in mindThis remains a fictional concept. No confidence score, alert, or automated action is implied.
From a watchlist to a better question.
- 01
Define the companies
Build a focused market map or account set from the businesses relevant to your team.
- 02
Choose meaningful changes
Identify which hiring, role, or company events would warrant a fresh look at an account.
- 03
Inspect before acting
Review the source, timing, and company context before updating your research or reaching out.
Good questions. Clear answers.
What does this event example show?
This page is a worked event example, not a live monitoring or alert feed. Talk to us about the retained business context relevant to your account research.
Does a hiring signal prove buying intent?
No. An observed change can suggest a question worth investigating. It does not establish a company’s budget, intent, or internal plans.
How should I interpret observation dates?
Discuss the source, observation date, field coverage, and update needs relevant to your research. The event shown here is fictional and has no supplied verification date.
Your next audience.
The right records behind it.
Define your market, keep shared prospect lists, and approve contact access with a clear credit budget.